Let's talk about money, honey

There's one thing that I want to be very clear and open about - and that is my pricing.

Now, you might "think what an odd thing to write a post about, right?" - and yes, it is quite... unorthodox that an artist is openly discussing how they price their work - and how they feel about it!

And honestly, I am not saying that everyone should do that.

But I am going to do it now.

Because I am not cheap. And I do know that, it has been my a very clear Northern Star for me even before I actually started.

You see, I don't wish to be household name and hang in every wall.

"Huh? Doesn't everyone want that??"

No, I truly don't.

That's why I don't put that much effort on social media (it also gives me anxiety these days, so that's the other reason...) either. I don't want millions of followers. I don't want to go viral and ponder who are all these people who follow me.

What do I want then, one could ask.

I want to build a community of like-minded, kindhearted, smart, empathetic, gorgeous souls who value wisdom, nature, truth, learning - and themselves.

People I would be happy to spend time with (and if you have my work in your home, in some way, I am spending time with you - you bought a piece of my heart). People I am looking forward in seeing in my exhibitions and who knows where else! People I know I can connect - and who can connect with me.

Those people, they are rare breed these days.

Now, if I would have taken the more common pricing route as an artist and especially photographer, I would not only had to lower my standards when it comes to my arts quality but also lower my standards how I feel and treat every customer.

I would have to focus on selling so much volume that my customer care would significantly drop.

As a person, who even when I worked in sales, never liked to use the title "seller", I find this appalling. I want every person to feel like they are my only customer. That they get to feel seen and appreciated and loved.

I did try it though, took everyone's advice and tried to "sell for the masses". Not the same images though, to be fair.

It felt wrong. And when something feels wrong, it also means that you're not aligned with it. I couldn't stand behind what I did.

So I went back to my original vision. What I felt in my heart is right. For me, for my art, for my clients.

I priced my work based on their true value and what messages they carry.

I value my work.

All those countless of hours I put into every single piece to ensure that what you get is not momentary - it's forever. All my pieces are lifelong partners that hopefully bring you comfort, solace and joy in all your lives adventures.

I value myself.

All those years I've been honing my skills, taking risks.

All those sleepless nights and days spent hustling like crazy... I don't want to go there anymore. I'm not chasing anymore, not anything, not anyone.

My pricing reflects my peace of mind and where I am in life.

And I value my clients.

Heartfelt care, trustworthy actions and little things that make receiving your art purchase feel like you just got a gift from a friend.

With my current pricing, I can offer you:

• Timeless art that is perfected to... well, perfection.
• Art that is not in everyone's home. It's rare and special. Like you.
• World-class, museum-quality paper that lasts longer than either one us.
• One of the best printing in all the Nordics.
• Little treats and gifts, from me to you, with your purchase. I know, not a reason to buy but that's not the purpose. But it makes me happy to think that they might make you smile and feel valued. Which you are.

This, this I can stand behind. Wholeheartedly.