Get to know the heart behind the lens.

Capturing the delicate whispers of nature, Tiia Hurme invites you into a world where every photograph tells a story of beauty and serenity, revealing the extraordinary within the ordinary and celebrating the moments often overlooked in our busy lives.

Hi, I’m Tiia Hurme!

a photographer with a deep, lifelong connection to the beauty and serenity of Finnish nature.

My journey with photography began in my early teens when I received my first camera, sparking a passion that has stayed with me through the years. For most of that time, photography was my peaceful escape, a way to pause and breathe amid the busyness of life. I explored many styles—capturing everything from horses to landscapes, cityscapes, and products—but it wasn’t until 2024, with the creation of The Epiphany Collection, that I truly discovered the profound meaning photography holds for me. At that moment, I knew without a doubt that this was my true calling.

Nature, especially the wild forests of Finland, has always been my happy place. It’s more than just a backdrop for my photos—it’s a sacred space where I feel a deep sense of belonging. To me, well-being isn’t possible without nature. I walk in the woods with respect, knowing I am part of something ancient and vast. Nature isn’t ours to take from; it’s something to honor, and this belief is central to my photography. Sometimes, the forest gifts me a perfect shot, and other times it offers nothing, and that’s okay. Every moment spent there is a gift.

Through my work, I want to evoke feelings of peace, calmness, and wonder.

I hope my photos inspire you to pause, take a deep breath, and reconnect with the world around you. We live in a time where the ordinary is often overlooked in the search for the extraordinary. I focus on those small, seemingly insignificant details—like dew drops or quirky flowers—because they remind us that we don’t need to be the best or the brightest to be valuable and loved. We are all perfectly imperfect, just like nature.

Photography is a personal journey for me, and it’s been a long one. Like many, I faced challenges, especially during the pandemic when I lost my 9-5 job. But that period pushed me toward entrepreneurship, and after years of struggle and learning, I realized photography was where I belonged. Now, I’m dedicated to capturing the beauty of Finnish nature and sharing its story with the world. My creative process is intuitive—I take my camera, wander, and let the world unfold before me. There’s no set formula, just the flow of the moment.

Every piece I create is infused with the values I hold dear: kindness, gentleness, respect for others, and a deep appreciation for nature. Sustainability is also key to my work. I’m proud to partner with a local, family-run print house that shares my commitment to the environment. They use eco-friendly processes, and the prints are made on Hahnemühle Natural Line Hemp paper, a sustainable, high-quality option that reflects my love for the natural world.

At the heart of my work is the desire to connect with people. Whether through the stories I share with each piece or the emotions my art evokes, I hope to create a bond with everyone who experiences my photography. I want you to feel seen, supported and inspired when you look at my work. Art is a way for us to connect, and I hope my photographs bring peace, calmness, and a sense of belonging to your space.

Thank you for taking the time to learn more about me and my work. I hope my art can remind you of how precious and extraordinary our everyday lives—and nature—truly are.

“I never use AI (artificial intelligence) for my art. Every photo you see is real in that way. I do my best to highlight and bring all the colors and details of those plants and flowers visible but I’ll never add anything that isn’t there.

For me, art and AI don’t match. As said, I want AI to do my dishes, not my art.

Art is quintessentially human.”

— Tiia Hurme

Questions & Answers

"Growing up in Finland, nature has always been my sacred place—a source of peace and grounding. I believe there is no true well-being without forests and wild, free nature. Walking in the woods, I feel a deep sense of belonging, like I’m part of an ancient chain of life. It's this connection that I aim to share through my photography."
"Finnish nature is everything to me. It’s where I feel most at home, most connected. There’s something magical about the forests, lakes, and endless horizon here. The quiet solitude of the wilderness reminds me that I’m just one small part of this vast, interconnected world. That sense of peace and belonging is what I try to convey through my photography."
"Summer and fall are my favorite seasons for capturing nature’s magic. There’s something about the richness of summer colors and the warm, golden light of autumn that draws me in. Each season brings its own unique beauty, but those late summer days when the air is warm, and the flowers are in full bloom hold a special place in my heart.
Outside my photography, fall and winter are my seasons. Those cozy, dark evenings, crisp mornings and beautiful frost that covers the land... There's something really special, magical in there."
"Photography has been a constant companion since I got my first camera as a teenager. It was always there, quietly nudging me with that "what if?" question. But it wasn’t until 2024, thanks to The Epiphany Collection, that I had the courage to fully embrace it as my true calling. Photography allows me to bring people peace and wonder and gives me a way to speak for nature in a way words alone can't."
"My work focuses on the beauty of ordinary things that are often overlooked—tiny details, quirky flowers, and vibrant colors. I don't aim for perfection because, to me, perfect is boring! Instead, I love to evoke emotions, reminding people of the value and uniqueness in everyday life. Everything you see in my images is real—no AI, just the magic of nature."
"My creative process can get quite physical! I often find myself crouching, balancing, and crawling through fields or forests to capture the right angle or tiny detail. It's not always glamorous, but it’s worth it. And yes, yoga is my secret weapon to recover from those awkward shooting positions!"

"I hope my photos inspire peace, calmness, and a sense of wonder. I want people to pause, breathe, and reconnect—with themselves and with nature. My wish is that they see the beauty in both the extraordinary and the everyday, and realize how vital nature is for all of us."
"Sustainability is at the heart of everything I do. I believe art should be created responsibly, with respect for the world around us. That's why I chose a local, family-run print house that shares my values, using eco-friendly processes and Hahnemühle Hemp paper—a beautiful, sustainable option. We must protect the wild places that inspire us."
"I’m all about recharging through calm, mindful practices. I love spending quiet evenings without devices, enjoying tea and a good book, spending time with my loved ones (both two and four legged ones!). Yoga is also a big part of my life, helping me stay grounded and recover from the not-so-great work ergonomics of crawling through fields for the perfect shot!"
"My days follow a slower, mindful pace. I start with morning yoga and a peaceful breakfast, tuning into how I’m feeling that day. If I’m full of energy, I’ll grab my camera and head outside to explore. If not, I take it easy. Evenings are sacred for winding down—no phones, just tea, cozy clothes, and a good book."
"I hope my art reminds people to believe in themselves and be kind—to themselves, to others, and to all living things. We are all connected, and the more we recognize that, the more compassion and peace we can bring into the world. Nature teaches us that we don’t need to be extraordinary to be valuable; we just need to be authentic."
"I worked for years at one of Finland's largest media houses as a Digital Developer, as well as in digital marketing.
My background is, in fact, very tech-heavy, and I've studied a LOT (six degrees and still not done). My first business venture was in web development, which I loved, but it was a little too tech-focused. However, I still make websites for myself, family, and friends, and enjoy it a lot.
I also have a very strong background in sales and customer service."